Promoting the necessary actions for the introduction and successful use of business innovation is a key prerequisite for the economic development and promotion of healthy entrepreneurship both in Greece and in the rest of the Balkans.

• Evaluating the existing business and technology inventory as well as identifying specific needs and shortcomings.
• Bridging the gap between research and market.
• Exploring the possibilities of developing business and technological networking and synergies in order to make the best use of the existing potential at the Balkan level.
• Incorporating innovative proposals, either technological (process innovation, product or service innovation) or non-technological (eg management innovation, sales innovation) through the presentation of good practices.
• The transition and consolidation of a greener economy, since environmental protection is an essential condition for sustainable development.
• The promotion of sustainable development programmes, partnerships and networks in the Balkans during the programmatic period 2021 – 2027 of the EU funds.